NEW
Sydney Sweeney x American Eagle: Denim Genetics
American Eagle's bold new denim campaign launched in July 2025 features Sydney Sweeney celebrating body positivity through retro-futuristic styling that blends fashion with genetic themes.
"This campaign redefines American style by embracing all bodies in premium denim." — AE Creative Director
Sydney Sweeney’s American Eagle ads mixed retro style, empowerment, and risky wordplay.
- The campaign drew fire for supposed racial undertones and eugenics references but was also praised for attitude and clarity of brand vision.
- Social media debates reflected deeper issues of race, gender, and advertising standards today.
21%
Stock increase
48M
Impressions
72%
Positive sentiment
Social Buzz
Desiree @DesireeAmericana
"So Beyoncé can pose in Levi jeans and it's art... But when a white woman does it, it's a national crisis?"
